Amy Conway Mantra Collection Launch Party

Myself with Designer Amy Conway and Stassi Schroeder
The Mantra Collection
On April 23, 2014 Amy Conway launched her new Mantra Collection in New York City. There, at 87 Mercer Street, friends, family and press gathered together at Amy’s store to celebrate her Spring 2014 Collection. This collection was built around words that inspire others, soothe their soul during troubled times and ultimately make them smile.  There was without a doubt a lot of smiling and laughter going on during this the event. I believe the powerful Mantra Collection had something to do with that.


In Sanskrit, the literal meaning of mantra is, “instrument of thought.” A mantra is a word or phrase that has significance to a person. When it is repeated regularly, it is believed that the meaning of the word will become embedded in one’s consciousness. As you already know, Amy has created a movement in the fashion world with her influential jewelry and scarf designs. Her Mantra Collection features words that reveal our inner truth and touch our soul. The words “Magic” and “Love” are just a couple wonderful self-reminders that can help someone practice positive thinking. What words do you hold close to your heart?

Dayna Vasilik, Stassi Schroeder

We all have the ability to communicate the power of love; and with Mother’s Day right around the corner, there is no better way to spread that message than with a beautiful piece from Amy’s Mantra Collection. The party may be over, but the celebration of life and love continues on.love on butterfly