The Side Effects of Being a Social Media Manager

My first Instagram post was in 2012. I left the Victoria’s Secret Fashion Show and was over the moon excited to get home and blog about my experience and interviews backstage. A friend recommended that I share my blurry AF photo of Miranda Kerr on Instagram as a little sneak peek of what was to come on my blog. I was hesitant at first, mostly because I hate attention and I’m by no means photographer status, but the opportunity to promote my blog on a platform other than Facebook, Pinterest and Twitter was far too tempting to resist. I was so young and oblivious to the fact that this app was about to change everything.

Six months after that first Insta post and essentially trying to build my own brand, I began managing social media for an accessories startup. Less than a year after that it was for a fashion company and for the past year and a half I’ve handled social media and influencer marketing for a beauty brand. Social media campaigns take strategic planning, trends take research and creativity and copy writing often takes time. It’s not just about engagement and followers, but rather building brand loyalty, awareness and an ROI. It’s not an easy gig many assume it would be. This profession can be lonely. Since it’s still a fairly new form of marketing and advertising, many companies don’t have social media teams. Being a one-man show, even having times when I didn’t have a boss, has allowed for creative freedom but it’s boring and stressful as hell. Navigating your way through your career alone in your 20’s, at any age, sucks.

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