Here’s What Changed In New York

“Hey Dayna, come see how cool the new toilet flushes!” my dad said when I came home for my brother’s 30th and Fashion Week. Some things never change…

When I was in New York I subconsciously was looking for that “ah ha moment” where I’d feel like, this is home and this is why I love NYC.  That would’ve been easier… knowing that one day I’d come back and be closer to my family and friends. But I never had that moment of clarity.

Did you ever have that feeling of excitement coming home from college, that, “it’s good to be home” feeling as you drove around wowed by all the little updates in your town? It felt as though New York and I were growing together and I loved that. But this time was different. I drove around lovely Long Island (sarcasm) and didn’t feel a thing. In fact, the most “exciting” upgrade in my hood was my dad’s new toilet.

Continue reading

Why This Was My Last Year At Fashion Week

Before I begin I want to say that I am so incredibly grateful to have had such experiences being backstage at previous fashion shows. I know there are a ton of girls who would love to have been given those opportunities… which is why I am making room for them. This was my last year attending New York Fashion Week.

 My first year at NYFW was in 2010 when I was in college. Since I studied fashion, I was presented the opportunity to work a few of the shows, one being BCBGMAXAZRIA. I remember working the door and feeling so fucking cool… even with my worker’s shirt on. As I was finishing help those find their seats, one of the PR girls was freaking out that two seats in the 2nd row were empty. This doesn’t look good for designers and wouldn’t appear nicely in photos captured of the show. Naturally, a friend and I were happy to fill in the gaps. I recall sitting there next to her and listening to her gasp and afterwards say it was one of the coolest moments of her life. I agreed it was cool, but deep down I really didn’t give a shit. I should’ve know at that moment that maybe fashion isn’t my calling.

Fast forward a few years later when I wrote about the models you should follow on Instagram and featured fun GIFS (or as everyone calls them now, boomerangs) of the models backstage. I wrote these articles because I felt like for those like me, who might not be totally inspired by the latest trends, can at least see that there is more to the women who walk the runway and that’s why I enjoyed being backstage vs watching the shows. Without knowing it at the time, I was starting to transition from a fashion blog to more lifestyle content.

Continue reading

4 Fails in June

Marnie was, and still is a total roller coaster on the HBO show, Girls. We all know when she claims to be “okay”, girlfriend is sooo not okay. Marnie and I both do this thing where we put on our happy face and hold things in. I’m fully aware of this now because I realized I am indeed this character on Girls. Sooner or later, we burn ourselves out when we do this. Case and point, my semi breakdown this week that totally screwed up all the goals I put into place this month. However, unlike Marnie, I see that I might’ve pushed myself too hard to escape my emotions. Therefore, I feel zero guilt for these 4 epic fails this June

FAIL #1: Start a healthier diet
This past Wednesday I was grocery shopping and saw the most adorbs 4th of July cupcakes and figured I’d bring them to the office for the girls along with a bottle of wine. I told my bestie, Olivia who lives in NYC, about my sweet gesture but naturally she calls me out saying, “Dayna, you don’t even eat cupcakes!?!” And I thought, “Well, I can’t just bring wine, can I?” Anyways, she was right. I don’t do cupcakes. Or brownies. Or anything unhealthy really because I’m a freak who was once gluten-free and enjoyed juice cleanses (bless my 19-year-old self).

That night I wanted something delish after dinner and usually a piece of dark chocolate does the trick but the little bastards were looking at me and I couldn’t resist their cuteness. I tried to look away and think about the healthy new diet I decided to get back into this month. But, low and behold, I guess I fucking eat cupcakes now. 

The next morning my coworker, Annie, noticed my blue tongue and said, “cupcakes for breakfast?..” But hell this is coming from a girl who eats string cheese like it’s her job so… Needless to say the cupcakes and wine didn’t make it to the office this week.

Continue reading

Signs You’re A Sweet Boss Bitch

Trust me, we’re sincerely sorry we’re not sorry. We have no interest in hurting anyone’s feelings or stepping on one’s toes. We don’t need to “cut a bitch” to get what we want. We aren’t confrontational but we’re not scared of standing up for ourselves either. These are the struggles of being a sweet boss bitch.

We’re always smiling, no resting bitch face here :) This doesn’t mean we aren’t silently judging your offensive words and think you’re a fool. We feel bad for you, in fact, we’re here for you if you want to talk.

Even when we try to give someone a nasty look it’s hard to keep a straight face. Maybe we should just stick to mean emoji’s, like the purple devil or red face emoji! That will show em…

nBQMy60 Continue reading


Has anyone ever told you that you need to get your priorities in check? When I hear this, I not only think that it is a harsh statement, but it seems they might be suggesting that you are acting irresponsible and judging the way you choose to live your days—your life. We unknowingly make day-to-day decisions, big and small, that we prioritize without even knowing it.

After the long Memorial Day weekend, a co-worker asked me what I did and if I had a nice day off. I explained how I made a shoe wall that was built with bookshelves from Ikea, something I’ve been dying to do. She laughed and said, “So that was the priority for the weekend!?” and I thought, “YES!” but it was more than that. Sure, I could’ve been more productive and done laundry, worked out or gone grocery shopping, but I didn’t. It would be easy for someone to say, “Haha, priorities of a basic millennial.” Honestly, it was more than just the shoes (and a lot of them) … I needed that weekend to build a space for myself, one that I felt comfortable and happy to walk into. I think it’s choices like that, the kind that may seem silly to others, are the ones we need without even realizing why at the time. 

CAREER OR LOVE: Oh, the theory that you can’t have both! I never looked at love that way. I never consciously made the decision that work OR love has to be the priority. I think when you meet the right person, you both should know each other enough to feel secure within the relationship and be capable of compromising. Some believe that your significant other should always come first and that’s ok. Although, I would want someone to have their own thing, a passion for something other than me and the relationship. Sure, who doesn’t want to feel important?  Ideally, it is just as important to grow as individuals as it is to grow together and build a strong foundation.

Continue reading

Audrey With The Red Hair

Before I begin, please note this story isn’t about a guy, but rather a twist of fate, a sign that came at the most ideal time. 

I can’t lie. It hasn’t been an easy adjustment this past month. It feels like it’s been the calm AFTER the storm where everything that just happened, on top of being far away from friends and family, has sunk in. This past week I wondered, “what am I doing here in California?!” Sure, the weather is awesome, the food is fresh (sushi everyday please!) and I love my new job and coworkers who helped make this transition easier, though I can’t help but miss home and feel as though nobody here will ever fully understand the heartbreak I just went through.

It was the end of the workday and I opened up to my coworker, Audrey, who I’ve been sharing an office with for over a month. In the short amount of time that we’ve worked together, she has taken me under her wing and although she was new to LA too, she has made the move easier. As if I didn’t like her already, she gave the best advice that made me feel okay to go through my emotions, especially since she knew bits and pieces of my recent breakup.

Continue reading

5 Things I Noticed When I Moved to LA

One night while binge watching Laguna Beach and The Hills I started thinking about the interesting differences between NYC and LA. It hasn’t been hard adjusting to the amazing weather, great food (sushi and tacos everyday please) and friendly neighbors. However, there are still a few things that I’m taken back by. Let me know if you agree…

1. Everyone is pretty. And I mean like really pretty. Uber driver, gorgeous. FedEx guy, stunning. Homeless person, kinda hot?


2. My first month here I wondered why it was just me and the homeless hottie on the streets. Ohhhhh… because people don’t walk! They do however go hiking 10+ miles in their free time. Yeah, I think I’ll stick to my brisk walks to Pinkberry and Starbs, catch you later!
3. Everyone wants to be your BFF when you have a pet. When you don’t, you better hope your hair or outfit is on point cause bitches won’t notice you anymore. (Kidding… Sort of)

tumblr_mfnwxgvS4G1r50vbpo1_500 Continue reading


For 5 years I put my blog first and whatever job second. I would post 2-3 times a week and spent hours on Photoshop building the perfect article. I wrote on the train ride into work, Sunday afternoons at Barnes & Noble, and I swear writing even cured my hangovers. After a while it killed me that I couldn’t give this blog my all because of the job I had. My parents agreed to give me 6 months focus on my blog if I worked hard and made enough money. I was 23, fearless, passionate… And in for a ride.

Everything was going well in the beginning. I had more time to network my ass off and build relationships with people in the fashion and entertainment industry. Phone call with Leah Jenner? No problem. Interview Carmelo Anthony? Done. You could no longer find me in Barnes & Noble, I was a girl on the go and no one could stop me.

I challenged myself to make every post more creative than the last. It wasn’t just a “blog post” it was a full on slide show with graphics, a Instagram flipagram, a photoshoot- it was my baby. I taught myself new tricks and took a course at NYU to learn how to code and use HTML.

About 5 months later and a very low income from my sponsored posts, I started having second thoughts. On top of that, something I loved, my therapy, wasn’t fun anymore. It dawned on me that my time was almost up, and that was ok.

At first I thought maybe I wasn’t ready. That’s probably true, but when are we ever really ready start a new career or a new beginning? Many of us feel we’re ready, but never take the chance. Well, I’m happy I took mine.

It’s been almost a year at my current job and I continue to be humbled by the fact that I don’t know it all. There’s so much left to learn and I’m excited to go to work everyday knowing I’ll be faced with a new challenge.

In the end, I’ll always believe in chasing a dream but I’m no longer afraid that dream is running away from me. We’ll meet again soon.